We Love Fire — Fireplace Store in Baraboo, Wisconsin

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E10890 Penny Ln, Baraboo, WI 53913

We Love Fire serves as the comprehensive information and inspiration hub for the United Buyers Group, representing over 300 locally owned and independent fireplace and BBQ specialty retail stores throughout the United States and Canada. Their expertise encompasses extensive brand partnerships including Napoleon, Ambiance, Hearthstone, and Louisiana Grills, providing customers with expert advice, product information, and dealer connections. With nationally certified specialists and comprehensive educational resources, they guide customers to perfect fireplace, stove, insert, and grill solutions. Their mission centers on enlightening and empowering customers through expert guidance and exceptional product access.
  • United Buyers Group network of 300+ independent dealers
  • Nationally certified and skilled professional specialists
  • Comprehensive brand partnerships with industry leaders
  • Expert advice for fireplaces, stoves, inserts, and grills
  • Educational resources and dealer connection services

Products

  • Fireplace Inserts
  • Gas Fireplace Logs
  • Gas Stoves
  • Wood Stoves
  • Pellet Stoves

Working Hours

Monday: 9AM-4:30PM
Tuesday: 9AM-4:30PM
Wednesday: 9AM-4:30PM
Thursday: 9AM-4:30PM
Friday: 9AM-4:30PM
Saturday: Closed
Sunday: Closed

Reviews

  • Valerie Parry★★★★★
    4 years ago

    Tonight was my son's birthday party with a few kids and I had called last month to see what they might be able to do party wise. Originally the fire fighters were supposed to do a little safety class for the kiddos and see the trucks etc. Well just yesterday because of covid resurgence they were told they can no longer do it. So they called today to confirm and said it would just have to be a drive by and I was soooo sad and disappointed. Fast forward to when they show up. They come down the street and park. They all came over to say happy birthday and fist bumped or high five him. They showed us all around the fire truck, let him and the kids touch some of the tools, let them spray the extinguisher, let them sit on the front. They gave them hats.. and they apologized profusely for the new restrictions. They also encouraged us to bring him over the firehouse anytime once covid is gone and that he would be allowed to see the trucks, do the sirens and lights, go all over and see their gear etc. They were seriously the kindest people and it made all of our nights! I could cry writing this because it was just incredible and made us so happy. Thank you Ashburn volunteer firefighters for being the best people and making my son's day so special!!!

  • Jay Russo★★★★★
    6 years ago

    Great organization! They are involved in the community and always seem to be busy helping people. Also a beautiful looking station.

  • Tracy Myers★★★★★
    7 years ago

    One of the most beautiful fire stations I have ever seen, and I look forward to having at least one of my son's birthdays there in the future. We love the open houses and pancake breakfasts, such a fun way to see the fire trucks and meet the staff and volunteers. Unfortunately you can only see the fire trucks in the bay now if you tour with a group - which was fun and educational for the adults and older children, but a real disappointment for the toddlers.

  • Roopa C★★★★★
    9 years ago

    Called for smoke coming out from our gas ignition. Their response was immediate and quick. They were even nice to my kids. Very efficient, considerate and organized. Glad to have them.nearby

  • Tim Fallon★★★★★
    3 years ago

    Thank you, one & all, AVFRD, for saving the day after our treadmill decided to go "nuclear" on us. Thank you for verifying that it wasn't something else, for clearing the air with your fans, and for moving the treadmill outside. You guys are the best!!

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